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About Maxis Mobile
Maxis Mobile is the most contemporary and innovative
provider of mobile phone devices, which can be used to
transmit and receive conversation, music, games, text,
images and other forms of information and communication.
Maxis Mobile, a European company, was founded in 2007 to
bring European styled products and popular services to
users of mobile phone devices in the emerging markets.
Maxis Mobile is passionately focused on anticipating and
exceeding the needs of the mobile phone consumer. Maxis
Mobile has developed a range of mobile phones designed
and engineered to encompass the needs and wants of the
consumer: functionality, dependability, affordability
and style.
Keeping abreast of technological advancements and
creative vision ensures a successful formula for their
success. Maxis Mobile's experience with standards-based
technologies and innovative end-user application
development enhances the scope of the everyday
capability of their mobile phones.
Maxis Mobile is a division of Maxis Technologies; with
South-East Asian headquarters located in Singapore and a
strong growth plan within the region and globally. Maxis
Mobile's tagline - Anywhere Anytime - represents their
vision to reach to customers all over the globe by 2012.
Quality, innovation, excellence
Customers within the emerging markets are demanding
greater value for money and are looking for alternative
options in their mobile phone which provide the value of
a strong brand, along with functionality, dependability
and affordability. These demands provided the
fundamentals for the development of Maxis Mobile
products and services. The company is committed to
building brand equity and awareness through providing
their customers with quality, innovative products and
excellence in service.
The Maxis Mobile Philosophy
At Maxis Mobile, we are committed to making a difference
- to you our customers, to our employees, to the
community and to the environment. Our customers tell us
that Maxis stands for quality, innovation, value for
money and fun. We deliver outstanding products by
offering the latest in technology and innovation. We
guarantee excellent service through an outstanding
customer care program provided to give our committed and
loyal employees the very best of training.
Strategic direction:
Maxis Mobile - Anywhere, Anytime
Maxis Mobile's entry into the Asian market and
subsequent growth is directly linked to the phenomenal
rise in the use of mobile phones around the world, and
in the way mobile phones impact the lives of everyone,
everywhere.
Maxis Mobile has identified a tremendous opportunity for
a new mobile phone brand to be launched within the
emerging markets. With a collective population of over
500 million people, these markets are experiencing
greater than 50% year-on-year subscriber growth. As
customers have only recently becoming aware of the
different mobile phone brands available, now represents
an opportune time to establish a fresh, dynamic,
targeted brand and product range.
Corporate responsibility:
Today's heightened interest in the role of business in
society has partly been prompted by increased
sensitivity to, and awareness of, environmental and
ethical issues. Issues such as environmental damage and
the improper treatment of workers have been highlighted
in the media and the pressure on business to play a role
in social and environmental issues is bound to grow.
At Maxis Mobile, we share our customers' growing
concern. We not only have a huge responsibility, but
also an excellent opportunity to make a difference
through our businesses.
We recognize that responsible business practice can
provide ample opportunity for innovation - a key pillar
of our brand - and facilitate the development of new
products and services as well as access new markets. At
Maxis Mobile, we are committed to acting with
responsible business practice. It is an integral part of
the Maxis Mobile culture, and we ensure it is part of
every individual's role and responsibility.
Why Maxis?
Maxis Mobile has formulated a specific strategy to build
a leadership position within the emerging markets of SE
Asia and globally. By controlling product design,
manufacturing, distribution and sales, Maxis Mobile can
react quickly to market changes in the industry, as well
as leverage new technologies.
Through combining a distinctive product portfolio to
meet the sophisticated demands of clients, with a
revolutionary approach to customer service, Maxis Mobile
is set to create new standards. With an initial focus on
the high growth markets of SE Asia, Maxis Mobile will
swiftly establish itself as a preeminent player in the
mobile phone industry; firstly regionally, then
globally.
Maxis Mobile.
Anytime, Anywhere
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